Let´s start this journey together! A journey of counsciousness, of ethical choices, self love and lots of beauty goodies- there is no such thing as too many of them, right? Or maybe uhm... just sometimes!

We all have the power to change what is wrong in the world, without having to do big things. By simply changing our habits we will be able to achieve amazing goals, reducing suffering and pain in the animal world while giving a clear message.

Switching to vegan and cruelty-free cosmetics can be challenging for beauty lovers. It can be hard and frustrating to find good alternatives, since you need to pay attention to the brands, their certifications, the ingredient lists etc...

This is why Realness of Beauty was born, with a clear purpose in our minds: making Vegan & certified Cruelty-free beauty an easy, enjoyable shopping experience, accessible to everyone.

We only pick the vegan options of beauty brands with trustworthy certifications. This is just the start. Our selection will grow with more brands and products as we go on, to give you the best vegan & cruelty-free shopping experience.

You will be able to discover, try new products and share your thoughts on them.

We hope you will join the Realness of Beauty Community. We will always be there for you with beauty advices, news and inspirations.

Now... what are you waiting for? Go enjoy it!

Much Love

xx