New: ILIA Skin Rewind Complexion Stick

Looks like makeup, acts like skincare.
A foundation that melts in and moves with you, wearing seamlessly for up to 12 hours.

SHOP NOW

New: ILIA Skin Rewind Complexion Stick

Looks like makeup, acts like skincare. A foundation that melts in and moves with you, wearing seamlessly for up to 12 hours.

New In

Picked & selected just for you.

The latest arrivals at Realness of Beauty
you don't want to miss

Shop what's New

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The Summer Edit.

Shop new season's essentials.

SHOP SUMMER EDIT
Summer makeup

The Summer Edit.

Shop new season's essentials.

SHOP SUMMER EDIT
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Welcome to the #consciousBeautyMovement

Strictly Vegan. Strictly Cruelty-free.

This is Realness of Beauty, a place where cosmetics is not just about outer beauty, but so much more.

Our revolutionary shopping experience brings beauty products to a whole new conscious level, with animals at the heart of everything we do.

We carefully select all vegan options of cruelty-free beauty brands certified by reliable animal welfare organizations requiring a cut-off date & the strictest compliance standards.

You shop, we do the research for you. Learn More

Best Sellers

Conscious & Cult - straight to your kit.

Shop the most loved ethical products the community is enjoying so much

Shop all Best Sellers

Best Sellers

Conscious & Cult - straight to your kit.

Shop the most loved ethical products the community is enjoying so much

Shop all Best Sellers

About Realness of Beauty

When your kit can change the faith of other beings, it all gets to a whole new level of consciousness.

& Beauty becomes your weapon to fight against animal cruelty.

The RoB #ConsciousBeauty Community

Join the Ethical Beauty Movement, Drop Us a DM & say Hi - share your vegan & CF beauty journey @realnessofbeauty